We worked closely with Envidia Homes to produce both a mobile app & printed brochure
We use traditional printed media but enhanced with the NFC technology to connect the physical media to your presence in the digital world.
To enable potential home-buyers to easily download the mobile app, we used a number of methods that allow the reader to easily download and install the app on their devices.
- NFC Stickers
Near Field Communication ( NFC ) allows modern mobile devices to interact with and link physical objects to the digital world.
Android NFC capable devices can simply be tapped against the brochure and the user will immediately be taken to the Envidia Homes Forge View Congleton app on the Google Play Store.
- QR Code
QR Codes provide a simple method to link a physical item to a link to a file or url, much like the NFC Tag, it simplifies the process of finding, downloading and installing the app to the users mobile device. The user can simply scan the QR code with a suitable QR scanning app on their mobile device and be taken to the relevant App Store.
- Short Code SMS with Keyword
An SMS short code is a 5-6 digit phone number, it allows users to interact with an SMS short code by composing a new text message on their mobile device, and addressing it to the 5-6 digit SMS short code, the user then receives a text message containing a link that directs them to the appropriate App Store to download the app.
We approached Haroura Business Solutions to designgn and print a brochure for our new house build site at Congleton. Initially we had a meeting to discuss our requirements and that we could have the brochure printed at no cost through inviting relevantvant local businesses to feature within the brochure. The businesses would be signposted and recommended directly from the sales office, providing them a tangible return for their investment.In addition Haroura Business Solutions develop apps for iOS and Android, which allowed us to have the information from the brochure placed within an app. This enabled us to capture customer data and receive enquiries in real time, plus market directly to prospective homebuyers through push notifications and geo-fencing the site. The app provided our sales office with the capability to reach out to potential customers, whilst the brochure facilitated the traditional method.Haroura representatives then canvass the area promoting our site, which helps raise awareness with prospective homebuyers and local businesses. The service was seamless in producing our requirements and successful in promoting our site and we now use Haroura services for all of our new build sites.I wouldn’t hesitate to recommend Haroura Business Solutions to homebuilders wishing to save money on print costs and app development, whilst their sales office can benefit from using high quality printed brochures and mobile technologies.